Ozil, Ronaldo among top brands

Arsenal midfielder Mesut Ozil has the highest brand index value in the Premier League, according to brand analytics group Brandtix.

When taking into consideration Opta’s on-pitch statistics, social media reach through Twitter, Facebook and Instagram, and social sentiment, the German international’s index value of 587 is higher than both Wayne Rooney (530) and Sergio Aguero (497).

Ozil’s standing is helped by his social media reach, which stands at 47.4m followers (Twitter, Instagram and Facebook), compared to Rooney’s 44.4m.

Brandtix reviews the performances of professional athletes and teams both on and off the pitch in order to discover their true brand values.

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